Case Study
The Subaru Love Promise Campaign
Where Love Meets Hope
We should all have the chance to lead a healthy life. Subaru is aiming to give as many people that chance as possible.
The Challenge.
LLS was tasked with creating an activation that will both engage Subaru retailers as well as their customers to demonstrate that Subaru is dedicated to its community.
The Strategy.
Through The Leukemia & Lymphoma Society's 56 chapters, Subaru retailers were able to connect with local hospitals and patients. Together, retailers and local LLS staff delivered co-branded blankets and art & craft kits to adults and children fighting cancer. Co-branded message of hope cards signed by visitors to the retailers, offered words of encouragement and hope.
Feature Points for this Relationship
LLS featured Subaru on LLS.org website, in co-branded display ads, social media, news release and in emails
LLS CEO and President Dr. Lou DeGennaro appeared on Good Morning America on June 6th to discuss the LLS Subaru partnership
Local media coverage was generated across the country for both Subaru and LLS
All LLS chapters and 475 Subaru retailers connected with 400 hospitals to bring hope and warmth to over 40,000 patients
Program Elements
Care Card
Consumers who visited a participating Subaru retailer in June could complete a “care card”, writing a message of hope and support to be delivered to cancer patients in their community.
Co-Branded Blankets
Retailers donated cobranded blankets to those fighting cancer in local hospitals.
Co-Branded Bracelets
Retailers gave co-branded bracelets to visitors who wrote messages of hope, to acknowledge their contribution and spread awareness of the initiative.
Co-Branded Arts & Crafts Kits
Consumers who visited a participating Subaru retailer in June could complete a “care card”, writing a message of hope and support to be delivered to cancer patients in their community.